TIM RUFFLE - ANIMATION CREATIVE

Big Data
A short film to explain what big data is.

I chose patterns and textures to represent the data in its different forms throughout history. The idea being that each of the zeros and ones is a visual representation of data, each holding a different pattern or texture. It's really pleasing how the textures pop against the black & white motiongraphics.

Produced at: Aardman Animations Ltd
Design & Directetion: Tim Ruffle
Client: BlackRock
Voiceover: Elizabeth Guterbock
Voiceover Record: Soho Voices
Sound Design & Mix: Matt Loveridge